This is the first impression zone. It grabs attention, clearly states what you’re offering, and prompts the user to take action.
This is the first impression zone. It grabs attention, clearly states what you’re offering, and prompts the user to take action.





This is the first impression zone. It grabs attention, clearly states what you’re offering, and prompts the user to take action.
-Student name
This is the first impression zone. It grabs attention, clearly states what you’re offering, and prompts the user to take action.

This is the first impression zone. It grabs attention, clearly states what you’re offering, and prompts the user to take action.
✓ You’re a [insert your client persona] who’s tired of chasing cold leads.
✓ You want to start [insert your client's goal here].
✓ You’re willing to learn and implement new strategies.
✓ You want to start [insert your client's goal #2 here].

It should instantly answer: “What’s in it for me?”

It should instantly answer: “What’s in it for me?”


It should instantly answer: “What’s in it for me?”
You’re helping them visualize the transformation or solution your lead magnet provides.
Insert key benefit #1
Insert key benefit #2
Insert key benefit #3
Insert key benefit #4
Insert key benefit #1
Insert key benefit #2
Insert key benefit #3
Insert key benefit #4
Builds desire and curiosity. It tells people why your freebie is valuable and what they’ll gain from it.
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✘ You expect instant results without putting in the work.
✘ You’re not willing to try something new or follow a proven process.
✘ You prefer to rely on luck instead of a system.
✘ You’re not ready to take action.
✓ You’re a [insert your client persona] who’s tired of chasing cold leads.
✓ You want to start [insert your client's goal here].
✓ You’re willing to learn and implement new strategies.
✓ You want to start [insert your client's goal #2 here].
✓ You’re a [insert your client persona] who’s tired of chasing cold leads.
✓ You’re a [insert your client persona] who’s tired of chasing cold leads.
✓ You’re a [insert your client persona] who’s tired of chasing cold leads.
Now, I’m breaking it down for you in a free masterclass.

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Now, I’m breaking it down for you in a free masterclass.

Insert name

Insert name

Insert name

Write a short paragraph about who you are and why you can help.
Establishes trust and authority. Before they share their email, people want to know why you are the right person to learn from.
Use this to introduce yourself briefly and connect on a personal level.
What to Include:
- Your photo or logo.
- 2–3 sentences about your experience, mission, or success.
- Optional mini-testimonial or social proof.
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